Best Selfie Editor App for Photos & Videos

Yes, YouCam Makeup is free to download on both iOS (App Store) and Android (Google Play). A wide range of tools. A Premium subscription unlocks exclusive makeup palettes, ad-free editing, and unlimited access to all photo features.

YouCam Makeup is an all-in-one AI beauty camera and selfie editor developed by Perfect Corp. It lets you virtually try on makeup, change your hairstyle and hair color, retouch your face and body, swap outfits without a fitting room, and generate AI images and videos — all from your phone. It holds a 4.7-star rating on the Apple App Store (based on 152,000+ ratings) and a 4.1-star rating on Google Play.

YouCam Makeup is available on:

• iPhone / iPad – Requires iOS 16.0 or later (also supports Apple Vision)
• Android – Available on Google Play

The app is offered in 35 languages, including English, Spanish, French, Japanese, Korean, Arabic, Simplified and Traditional Chinese, Vietnamese, Thai, and more.

YouCam Makeup covers beauty, portrait editing, hairstyle, fashion, and AI creative tools:

• AI Agent – Describe any beauty or editing task in plain language and it executes automatically, from applying makeup to swapping your outfit.
• Makeup Filters – Virtually try on lipstick, blush, eyeshadow, eyeliner, and foundation with realistic, real-time effects.
• Makeup Looks – Choose from hundreds of complete looks, from everyday natural makeup to full glam makeovers.
• Beauty Camera – Preview makeup live through the camera before taking a photo.
• Face Retouch – Smooth skin, remove wrinkles and blemishes, eliminate dark circles, and whiten teeth.
• AI Facelift – One-tap anti-aging tool that lifts, smooths, and refreshes facial features naturally.
• Face Shaper – Reshape your face, slim the jawline, define cheekbones, and refine nose shape and lips.
• AI Hairstyle Try-On – Preview 60+ haircuts and hairstyle trends on your own face before visiting the salon.
• Hair Color Changer – Try natural or bold hair colors with realistic results.
• Body Editor – Slim your waist, lengthen legs, enhance curves, add AI abs, and refine body proportions naturally.
• AI Clothes Changer – Virtually try on outfits — casual, formal, or trending looks — without a fitting room.
• AI Group Photo – Merge two solo photos into one realistic group shot with templates for couples, friends, and pets.
• Text-to-Image – Turn text prompts into AI-generated images using models like Nano Banana Pro, Seedream, Imagen 4, and GPT, with 50+ styles to explore.
• Image-to-Image – Restyle any photo into a new look using 30+ artistic styles and multiple AI models.
• AI Image-to-Video – Animate photos into scrollable video clips, with effects like AI Hug and AI Dance.
• AI Portraits, Headshots & Avatars – Create professional headshots, social media avatars, or artistic portraits in seconds.

Yes. The Virtual Makeup Try-On feature lets you apply lipstick, eyeshadow, blush, foundation, and eyeliner directly to your selfie or through the live camera. The AI places color with accurate positioning and realistic texture — so it looks true to how the product would appear on your skin. The AI Agent also includes a Shop Search feature that lets you discover and shop for beauty products right after trying them on virtually.

Yes. The face retouch tools let you remove wrinkles and clear blemishes, smooth skin, eliminate dark circles, and whiten your smile — all while keeping the result looking natural. The new AI Facelift tool goes further, delivering a one-tap anti-aging effect that lifts and firms your features without looking overdone. For a full rundown of how to look younger in photos, the blog covers simple tips that pair well with these tools.

Yes. The AI Face Shaper lets you slim the face, adjust your jawline, define your cheekbones, reshape your nose, and enhance your lips for a more balanced, selfie-ready look. You can also brighten eyes and perfect your smile in the same workflow. All adjustments are designed to look like natural proportions, not heavy editing.

Yes. The AI Hairstyle Try-On feature gives you 60+ haircut options to preview on your own photo — from short cuts and bangs to long layers and wavy styles. The Hair Transfer tool lets you use a reference photo or a text prompt to try any hairstyle. The Hair Color Changer lets you explore both natural shades and bold colors with realistic results. It's a great way to explore the latest hair trends or check which hairstyle suits your face shape before committing to a salon visit. If you're looking for inspiration, the blog covers 2026 hair color trends, hairstyles for women over 50, and even the best free hairstyle try-on apps to compare options.

Yes. The Body Editor lets you slim your waist, lengthen your legs and add height, enhance curves, slim your legs, and manually adjust arms, hips, and belly with precision sliders. The latest update also added AI Abs for a more sculpted appearance. All edits are calibrated to maintain natural proportions.

Yes. The AI Clothes Changer lets you virtually swap your outfit in any photo — no changing room required. You can see yourself in casual, formal looks like graduation outfits, or explore trending fashion styles. The AI Agent can also help you find your personal style, answer what to wear today

Yes. The Text-to-Image tool generates custom visuals from any prompt — explore over 50 styles from realistic portraits to creative art. The Image-to-Image tool transforms existing photos into new styles using models like Nano Banana Pro, Seedream, Flux, and GPT. The AI Image-to-Video Generator animates still photos into short, scroll-ready video clips, with fun effects like AI Hug and AI Dance. The AI Agent can create full videos from text prompts or uploaded images.

Yes. The app includes an AI aging feature that simulates how you might look as you get older. It's a popular and shareable effect used in social media trends. The reverse — using the AI Facelift for a younger appearance — is also available.

Yes. The AI Agent includes an AI Beauty Chat feature that gives you personalized makeup, hair, skincare, and style recommendations based on your face shape and personal vibe. You can use it to discover your fashion style, take a personality style test, or get outfit and color suggestions tailored to you.

Yes. A Premium subscription unlocks exclusive professional makeup looks and palettes, removes ads, and gives unlimited access to all photo features.

Pricing may vary by region and current promotions. Check the App Store or Google Play listing for the most up-to-date pricing.

Yes. YouCam Makeup offers a free trial for its yearly subscription plans. Trial availability may vary by region and current promotions. Check the App Store or Google Play for the current offer before subscribing.

According to the App Store privacy disclosure, YouCam Makeup may collect device identifiers and usage data for analytics and advertising, and email address if you create an account. Coarse location data and photos/videos you use in the app may also be collected for app functionality and personalization. The full privacy policy is available at perfectcorp.com.

You can reach the support team via Settings → Send Feedback inside the app.

Yes, YouCam Makeup is free to download on both iOS and Android, offering a generous, robust selection of free everyday beauty filters and photo retouching tools completely free of charge.

Free users can instantly access hundreds of realistic makeup looks, real-time virtual try-ons (including lipsticks, blushes, and eyeliners), precision face-shaping capabilities, and advanced skin-smoothing tools without ever being forced to subscribe.

For creators and beauty enthusiasts looking to elevate their content even further, YouCam Makeup also offers an optional Premium subscription. This unlocks unlimited access to advanced, next-gen editing features.